Thousands of people worldwide build themselves a new website every day. WordPress is one of the world’s most popular website-building platforms, and it comes with powerful design tools and features to streamline the creation process.
However, WordPress web design can still be difficult, especially if you don’t have much experience in the field. as discussed online business advice is so important in building your online presence. With this in mind, I put together a short list of the most important things to consider when designing an attractive website. They include:
Choose Your Theme Carefully
One of the best things about WordPress is that it allows you to base your website on an existing theme or template. The WordPress template library contains thousands of different designs, and you can also explore third-party libraries if you would like.
Now, it’s essential to think very carefully about the type of theme you want you use and how it’s going to work. If you choose the right design template at the start, you will save a lot of time and effort.
Read More »
There are a wide range of factors that will influence the search engine ranking of your WordPress website. Along with the obvious things like adding better content and building backlinks to your site, one of the best things you can do to improve your search position is to improve your site’s speed.
Fortunately, there are plenty of different ways to improve the speed of your WordPress website design, especially if you know a little bit about coding and web development. Here are five of our favorites:
- Use fewer plugins
Don’t get me wrong, WordPress plugins are handy, and you should be using them! However, you need to make sure that you’re only using plugins that actually benefit you actually do the web design. Unfortunately, plugins will slow your site load speed down, mainly if you use a lot of complicated ones.
- Optimize your images and videos.
Loading images and videos can take a long time, especially if your site is heavy on visual content. It’s important to make sure that you optimise your visual content before you upload it to your website, otherwise, your site load speed will be compromised.
Read More »
When people hear about an individual purchasing a business with the help of, amongst others, their commercial lawyers, the assumption that is usually made is that it is a so-called brick and mortar business. In other words, it is a physical business such as a retail store, a service such as an accountancy firm, or a manufacturing company that produces physical products.
What does not normally spring to mind is that the business being purchased is an online business. When the words “online business” are used, another assumption is that what is being purchased is a website, and whilst a website may be one of the assets of that online business, there is almost certainly more to it than that.
If are considering buying an online business, our first advice is to have the same analytical and cautious mindset that you would have if you were buying an offline business. We would argue that you need to take even more steps to evaluate and validate the performance and the value of an online business.
We would certainly advise you to seek the advice of those professionals who ensure you avoid major issues such as an accountant, your commercial lawyers, and your financial advisors, especially if the value of the online business and thus its purchase price, is high.
Read More »
If you want to build a decent WordPress website that’s easy to find and offers a decent user experience, then you must focus on search engine optimisation (SEO).
SEO refers to any actions that you or an SEO company that you employ take to help your website appear higher on the search engine results pages for relevant keywords. There are a lot of things that you can do to optimise your website, but it can sometimes be hard to know where to start.
It is always a choice whether to use an experienced digital agency to do your SEO work for you, but if you’re an SEO beginner without a lot of digital marketing experience, then you should consider using a plugin or two to get you started. Luckily, the WordPress plugin library contains a wide range of plugins that will help you optimise your website for the major search engines. Some of the best include:
Yoast SEO is arguably the most famous and widely used WordPress SEO plugin and for good reason. It contains a wide range of tools to help you optimise your website, with an easy-to-use traffic light ranking system. Basically, the Yoast SEO tool looks at a range of things, including keyword density, meta-descriptions, and links, and then rates them. A green light means that you’re doing well, while orange and red lights mean that there’s room for improvement.
Luckily, Yoast also tells you what you must do to improve your SEO scores and rank better – something great for people without a lot of experience.
Read More »
We are sure you are already aware that for your family lawyers business to remain successful and have the potential to expand, you must have a steady influx of new clients. If not, then your revenue drops, as does your profits, and ultimately you grind to a standstill. To secure those new clients you need some means of attracting their attention and in this internet age, one of the most effective ways to achieve that aim is digital marketing.
Digital marketing covers a huge array of specific tactics and strategies, and it is not surprising that those who know how to create and implement a successful digital marketing campaign are much sought after by businesses of all types and sizes. This points to the fact that one of the most positive features of digital marketing is that there are opportunities for all.
What we mean by that is that the internet offers many ways that small and local businesses with limited budgets can market themselves online just as it does to global corporations with marketing budgets that seem unlimited. In other words, your family lawyers business should be using digital marketing, because you can be pretty certain your local competitors are.
The question is, which digital market strategies should you use, and our answer to that is to stick with core ones that are proven to work. These are web design, search engine optimisation (SEO), paid advertising (PPC), video marketing, and social media. Let us look at each one in a little more detail.
Read More »
The approach that needs to be taken to SEO by businesses that operate on in multiple sites and locations is somewhat different to that for single-site businesses.
The basic principles are basically the same but given that you would want each individual site to rank highly for searches related to that location, there are some local SEO techniques you can implement to help with that cause.
These tactics come under the heading of ‘Multiple Location SEO’ and this can apply in a number of scenarios such as the three below.
1) Your business has more than one physical location/store/site and you wish to optimise for each of them.
2) Your business is online, rather than a brick and mortar business, and you wish to target multiple locations.
3) You operate a franchise business and wish to do SEO for individual franchisees in different towns and cities.
Multiple location SEO can be implemented when there are just two locations, two hundred locations, or two thousand locations that you wish to optimise for. One of the keys to this is to make sure that the search engines and especially Google have accurate and up to date information relating to each location.
In effect, you are creating multiple businesses that you are trying to rank, all under the umbrella of your main website so that they can benefit from the authority that it may have, but at the same time, rank for local searches when they occur on Google and the other search engines.
Here are just four relatively simple SEO techniques and tactics that you can implement if you have multiple locations, and whilst they are not especially difficult, their cumulative effect is powerful enough to help you rank not just one website page, but several of them.
Read More »
As well as designing and creating business websites, web designers also have a very keen eye for assessing and evaluating existing websites and identifying whether a website is poor, average, great, or awesome. The poor or average websites will likely be basic, DIY websites, with few essential web design features that are likely in need of a website redesign.
Moving up the ladder we then have great, and awesome websites, which will probably have been built by professional web designers and include most, if not all, of the web design elements necessary to qualify a website as being better than most. As for what those web design elements are, most are known to the top web designers who might wish to keep them secret. However, we are going to reveal ten of those closely guarded web design secrets below.
Navigation And Site Structure Should Be Self-Explanatory: If visitors have to work out how to use and navigate a website it means they are not focussing on the content, offers, or calls to action. Make using the website so easy, that it barely requires any thought.
Read More »
Removalists, just as with any other business type, will know that for their business to thrive, they need a steady stream of new clients. Whether they be individuals moving home, or companies moving to new business premises, without new prospects enquiring about those services it is doubtful any removalists company could survive, let alone thrive.
The obvious question that follows is “Where do inter state removalists businesses find these new clients”, and it might be a question you have asked if you own or run a removalists business. The answer that you receive will differ, depending on who you ask, but for our money, the most effective way to generate new prospects is online marketing.
We say that because a successful online marketing campaign can do more than simply generate new prospects for you. If done correctly it can produce several benefits, all of which help your business to grow. Here are some of those benefits:
- Increased awareness of your brand
- Greater insights into who your ideal prospects are and where to find them
- Greater conversion rates from lead to paying customer
- Increased revenue
- A higher income per individual client
- Outperforming your competition
- Increased ability for you to invest in your business
- Business expansion
- Attract new investors
Read More »
Even if you are not an active user of social media yourself personally, nor have never considered it as a means of promoting your family lawyers business, it cannot have escaped your notice that social media plays a huge role in the lives of many people. Individuals use it to communicate with friends and family across the globe, they get their news from it, and social media is also a huge influencer with certain posts and stories suddenly going viral and being seen by millions.
At the top of the social media tree there is Facebook, and whilst it often is the target of some justifiable criticism, there is no denying that many people spend much of their lives on that platform. As a business owner,, this should alert you to the fact that many of those people will be those living in your local community and in the areas where your client base is located.
It is a simple fact of marketing that if you want to promote your business then you need to do so where your potential clients will be and can consume your marketing messages. Before the internet existed that would have been local newspapers, TV, radio, and billboards. Today, it is on social media platforms such as Facebook where those same people can be found.
Read More »
The Wedding Day WordPress Theme is responsive, functional and advanced for both novice web designers and experienced website developers. It has two out of the box bonuses that make it more attractive which include 23 HD video tutorials and a print wedding invitation template, as well as many of the other features that you would expect from a wedding WordPress theme.