There are a wide range of factors that will influence the search engine ranking of your WordPress website. Along with the obvious things like adding better content and building backlinks to your site, one of the best things that you can do to improve your search position is improve your site’s speed.
Fortunately, there are plenty of different ways to improve the speed of your WordPress website, especially if you know a little bit about coding and web development. Here are five of our favourite:
Use less plugins
Don’t get me wrong, WordPress plugins are extremely useful and you should definitely be using them! However, you need to make sure that you’re only using plugins that are actually helpful, and which actually benefit you and your website. Unfortunately, plugins will slow your site load speed down, especially if you use a lot of complicated ones.
Optimise your images and videos
Loading images and videos can take a long time, especially if your site is heavy on visual content. It’s important to make sure that you optimise your visual content before you upload it to your website, otherwise your site load speed will be compromised.
Creating your first WordPress website can be both fun and exciting. However, it is also a lot of work, especially if you are building a site which is based on content. If your website is content-based, you will find that you are constantly adding new material, which is stored on the servers of your website host.
Unfortunately, not all hosting providers are reliable, particularly if they are cheap or have a poor reputation. This means that there is a chance that your website – and the entirety of its content – could be lost if your hosts servers crash or if your database is corrupted for some reason.
For this single reason, backing up your WordPress website – usually using a third party plugin – is an extremely important part of your overall WordPress maintenance program. Although it can seem difficult at first, this walk through should help you learn how to backup and restore your WordPress site in case something goes wrong.
What Does It Mean To Backup A Website?
A website backup is basically a copy of your website (known as your files) which is stored in a different place to the rest of your website (usually in some sort of database). This means that if your normal servers go down for some reason, you will still have a copy of your content to fall back on.
A decent backup includes everything on your website, including things like your themes, plugins, any images or videos, and any written content that you have. When you are using a backup, you will never have to worry about losing anything from your website.
So, you have started your own WordPress website or blog, and you have finally started to get a few people to your site. However, there is one thing which worries you more than anything – your visitor bounce rate is huge!
Does this sound familiar? If so, then you need to take steps to lower it. Every single person who ‘bounces’ from your website or landing page is a potential customer, client, or reader lost. This means loss in revenue, less people reading or watching your content, and basically, a less successful website.
Luckily for you, there are a lot of things that you can do to improve your bounce rate – to lower it – and most of these are simple and free. Some of the best places to start include:
Improving your content:
If a visitor arrives at your website and sees a whole chunk of boring, poorly written text without visual content, then they are going to leave – it’s as simple as that! If you really want to reduce your bounce rate, you need to improve your content.
Use big, bold headlines to draw people in. Use catchy words, and don’t be afraid to put big headers throughout your content.
Use visuals! People don’t have the time to sit down and read long, wordy articles any more. If you want to increase visitor engagement, use pictures, videos, and infographics as much as you can.
Only use a couple of sentences per paragraph. Any more, and people will find it hard to concentrate, and will probably leave your site to find something more friendly.