If you want to build a decent WordPress website that’s easy to find and offers a decent user experience, then you need to focus on search engine optimisation (SEO).
SEO refers to any actions that you or a SEO company that you employ take to help your website appear higher on the search engine results pages for relevant keywords. There are a lot of things that you can do to optimise your website, but it can sometimes be hard to know where to start.
It is always a choice whether to use an experienced digital agency like Slinky Digital to do your SEO work for you, but if you’re an SEO beginner without a lot of digital marketing experience, then you should consider using a plugin or two to get you started. Luckily, the WordPress plugin library contains a wide range of plugins that will help you optimise your website for the major search engines. Some of the best include:
Yoast SEO is arguably the most famous and widely used WordPress SEO plugin, and for good reason. It contains a wide range of tools to help you optimise your website, with an easy-to-use traffic light ranking system. Basically, the Yoast SEO tool looks at a range of things, including keyword density, meta-descriptions, and links, and then rates them. A green light means that you’re doing well, while orange and red lights mean that there’s room for improvement. Luckily, Yoast also tells you what you have to do to improve your SEO scores and rank better – something that’s great for people without a lot of experience.
Automatic Image Alt Attributes
Optimising your images, videos, and other visual content is a crucial part of the overall SEO process. One of the most important things to do is add alt-text to your images, and this app will do it for you. In the past, WordPress used to add alt texts automatically based on an image’s title. Unfortunately, it doesn’t do this anymore. However, this app effectively give you this functionality again, as it automatically adds alt texts to your images.
All In One SEO Pack
The All in One SEO plugin is the second most popular in the WordPress library (after Yoast), and for good reason. It remains popular because of its simple, easy-to-use interface. While Yoast can be a little complex for beginners, All in One SEO is aimed specifically at people with little optimisation experience. And it really includes everything.
All in One SEO lets you:
- Add an XML Sitemap.
- Integrate with Google Analytics.
- Integrate with WooCommerce.
- Add meta information.
- Create robots.txt files.
- As you can imagine, All in One SEO is a great choice.
This simple plugin lets you add high-quality rich snippets, among other things. Rich snippets are a great addition to anyone’s SEO strategy, and they will help your website get found. WP Review also offers a few other useful SEO features.
Above I’ve outlined a few of the best SEO plugins for WordPress. Although WordPress is arguably the best website builder when it comes to SEO, you will still need to work to get your content ranking well.
This is by no means a comprehensive list, and you should always do your own research before deciding which plugins to use.