Have you ever thought about why you actually have a website for your wills lawyers business? Remarkably, many business owners have not, and thus their website is simply ‘there’ without any purpose or objective. For most local businesses, including wills lawyers, a website should be a means of attracting new clients. It does have other functions, but that should be the main one.
Often we hear local business owners say that their website is there to help them brand themselves. That may well be one of a website’s objectives, but it should not be the only one. Branding is important, especially for larger corporations. At the local level, you have competition, and one of the ways to stay ahead of your competition, is not necessarily your branding, but to have a website that converts visitors to prospects, and helps convert those prospects to paying clients.
If you agree, but feel that your website is not converting as well as it should, then we can help you change that. If you read on, we have outlined 7 very achievable objectives which may require some actions, but if implemented, can enhance your website, and improve its conversion rate.
Create A Great First Impression: You only have one chance at this so you must get it spot on. Ensure your website presents the image of you business you want the second someone lands on it. Also make sure that everything on your site works properly and most importantly, that each page opens quickly.
Make Navigating Your Website Easy: The second a visitor to your website becomes confused, not only are they not going to proceed, most likely they will exit and try elsewhere. You must have a menu which can be seen clearly, is easy to use, and helps make each person’s visit to your website an enjoyable one.