We are sure you are already aware that for your family lawyers business to remain successful and have the potential to expand, you must have a steady influx of new clients. If not, then your revenue drops, as does your profits, and ultimately you grind to a standstill. To secure those new clients you need some means of attracting their attention and in this internet age, one of the most effective ways to achieve that aim is digital marketing.
Digital marketing covers a huge array of specific tactics and strategies, and it is not surprising that those who know how to create and implement a successful digital marketing campaign are much sought after by businesses of all types and sizes. This points to the fact that one of the most positive features of digital marketing is that there are opportunities for all.
What we mean by that is that the internet offers many ways that small and local businesses with limited budgets can market themselves online just as it does to global corporations with marketing budgets that seem unlimited. In other words, your family lawyers business should be using digital marketing, because you can be pretty certain your local competitors are.
The question is, which digital market strategies should you use, and our answer to that is to stick with core ones that are proven to work. These are web design, search engine optimisation (SEO), paid advertising (PPC), video marketing, and social media. Let us look at each one in a little more detail.
Web Design: Whilst it might not strictly be classed as marketing, your website plays a crucial role in attracting new clients. It gives prospects their first impression of your family lawyers business, and it is your website that will encourage them to make that first communication with you. So, if your website is looking dated, uninviting, and not converting, consider a new web design.
SEO: SEO is what gets your website appearing on Google to those searching for the types of services family lawyers provide. SEO tells Google what your website is about and what it should be ranked on the first page for when searches are made. The better your SEO, the better your ranking and the more traffic comes to your website.
PPC: To shortcut the process of getting traffic from Google, you can use Google Ads. You bid on keyword search terms and pay that amount each time someone clicks on your ad to visit your website. Excellent keyword research, great ad copy and effective bidding can create traffic that generates a high ROI on your advertising budget.
Video Marketing: By creating short informative videos related to family law and publishing them on YouTube, you can have a presence on page 1 of Google much quicker than SEO could create and at a much lower cost than PPC could. You can create these videos using your mobile device and see them ranking within a few days on Google’s first page.
Social Media: Virtually everyone online uses social media to some degree and that includes your potential clients. By creating a social media presence that offers free advice and tips related to family law, you will build credibility and loyalty meaning whenever one of your followers needs a family lawyer, it is you that they will approach.