Top 7 Tips For Choosing Plugins For Your WordPress Site

Choosing Plugins For Your WordPress Site

Plugins are an essential part of any successful WordPress website. They can be used to increase your site’s functionality, to add additional features, and to perform tasks that would take hours of coding to accomplish otherwise.

However, it can be hard to choose the right plugins for your website. Using too many plugins can impact your site load speed, which in turn can impact your SEO score and general search engine rankings.

With this in mind, I’ve put together a short list of my top seven tips for choosing the right plugins for your website design project. They include:

  1. Think About What You Need Them To Do

As I’ve already said, there’s no point using too many plugins because they will only have a detrimental affect on your website. What you really need to do is think carefully about the things you need your plugins to do and choose them accordingly.

That being said, don’t be scared of using plugins that are actually useful – their benefits usually far outweigh any negative impacts that they might have.

  1. Use Versatile Plugins

There are plenty of plugins out there that are quite versatile with a range of features. I’d recommend using these, rather than using a number of smaller plugins.

For example, it’s quite easy to find gallery style plugins which also let you add social media buttons and sharing features, helping to improve your social media marketing efforts and presence on social media. Similarly, a lot of the best SEO plugins contain a complete suite of SEO tools.

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WellnessCenter

Wellness Center is a fully responsive, single-page WordPress theme that’s purposely designed for a salon or spa business. It includes a fully functional booking option, a newsletter subscription form, and comes with a one-page navigation. Some of its best features include the drag and drop visual builder, unlimited color schemes, analytics, and SEO extensions to make it easier for your digital marketing agency.

Wellness center WordPress theme allows you to easily create edit and change pages effortlessly.

Magazine3

WordPress Theme

TechBlog is multipurpose technology WordPress theme that is perfect for  products as well as new blogs. Every aspect of theme is gently crafted so that user can gain maximum potential from their content. TechBlog fits perfect for Blogging & Tech Magazine websites. If you require custom web design or a responsive website design, contact professionals.

More Features

  • Compatible With WP 3.0.5+
  • WP 3.0 Compatible Navigation
  • 6 Widgetized Areas
  • Google Fonts Ready
  • Advertisment Options & an Ad Widget to add banner anywhere in sidebar
  • Headlines News Ticker
  • Fully Seo Optimized!
  • Featured Post Section

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Gravity Forms

There are many form management plugins, but Gravity Forms stands out from them all. It allows you to create forms and insert them in your posts, pages or on the side bars. In addition, it allows you to create a wide variety of forms using text boxes, drop down menus, and upload buttons among others depending on your website’s needs. The Gravity Forms WordPress plugin has a drag and drop interface, it is very easy to use and stores all your entries on WordPress as well as emailing results, and you can choose to delete or keep as you wish. Many SEO Companies are recommending Gravity as the superior form to use on WordPress. Read more here

How Can I Protect My Website From SEO Spam?

SEO Spam

‘All is fair in love and war’, goes the saying. Well, that might be the case in those scenarios, but when it comes to SEO, that is certainly not the case. Unfortunately, there are those who care nothing about what is fair and right, and who are perfectly happy to use dirty tricks to damage the business of another.

We are not talking here about people robbing your business premises, or defrauding you financially, but instead those who use certain tactics, tools and actions that deliberately harm your Google Adwords statistics and the SEO of your website.

In doing so, they are potentially negatively impacting your rankings, and as such are reducing the number of visitors to your website, the number of customers, and ultimately, your profits. They also use spam to take visitors away from your websites to sites that they are not expecting to land on.

These dirty tricks can be called many things such as a black hat, or cyberattacks, but for the purposes of this article, we are going to call them SEO spam.

What Is SEO Spam?

We have already mentioned that SEO spam is used to damage a business, and in particular to adversely affect that business’s website’s ranking in the search engines. What they could do, is convince Google that you are using tactics that they have effectively outlawed in order to rank your site.

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How Traditional Marketing And Digital Marketing Can Work Together

Traditional Marketing And Digital Marketing

Ever since the internet became a medium by which businesses could sell their products and services, marketing has split into two distinct camps.

In one we have the traditional types of marketing that are consumed offline such as newspaper ads and billboards. The other is digital marketing which takes place online and includes SEO and Pay Per Click advertising.

It may seem that, given they are so distinct from each other, traditional marketing methods would be of no help or benefit to an online marketing campaign, and vice versa, but that is not the case. In fact, there are several ways that traditional marketing can augment digital marketing, so let’s examine how and why.

Benefits of Traditional Marketing

It Has Tried and Tested Methods: Even though the likes of TV advertisements might seem modern, they have actually been around for over 60 years. Newspaper and billboard ads for decades longer. And they all still work extremely well.

They Are The Most Effective In Certain Business Categories: Not every product or service lends itself to online marketing or there are those where traditional methods of marketing work often equally well as digital marketing.

Examples include law firms and car maintenance where local TV, radio, and newspaper advertising still bring them lots of new customers, and often more than their online marketing does.

They Are More Trusted: Given the countless stories you hear about online fraud and data theft, it is little wonder that many people are wary of online advertising. While it could also be said that you shouldn’t believe everything you read in the press, newspaper, TV, and radio adverts are often seen as more trustworthy.

It Is Regarded As Face To Face: Traditional marketing is regarded by anyone who consumes the adverts as taking them closer to the business which is advertising. That might be due to mediums such as leaflets or brochures where they have something physical in their hand as opposed to seeing an online ad, where you can click away instantly.

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7 Ways To Improve Your Wills Lawyer Website’s Conversion Rate

Have you ever thought about why you actually have a website for your wills lawyers business? Remarkably, many business owners have not, and thus their website is simply ‘there’ without any purpose or objective. For most local businesses, including wills lawyers, a website should be a means of attracting new clients. It does have other functions, but that should be the main one.

Often we hear local business owners say that their website is there to help them brand themselves. That may well be one of a website’s objectives, but it should not be the only one. Branding is important, especially for larger corporations. At the local level, you have competition, and one of the ways to stay ahead of your competition, is not necessarily your branding, but to have a website that converts visitors to prospects, and helps convert those prospects to paying clients.

If you agree, but feel that your website is not converting as well as it should, then we can help you change that. If you read on, we have outlined 7 very achievable objectives which may require some actions, but if implemented, can enhance your website, and improve its conversion rate.

Create A Great First Impression: You only have one chance at this so you must get it spot on. Ensure your website presents the image of you business you want the second someone lands on it. Also make sure that everything on your site works properly and most importantly, that each page opens quickly.

Make Navigating Your Website Easy: The second a visitor to your website becomes confused, not only are they not going to proceed, most likely they will exit and try elsewhere. You must have a menu which can be seen clearly, is easy to use, and helps make each person’s visit to your website an enjoyable one.

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WordPress Theme For Lawyers

lawyer wordpress theme

A modern and elegant WordPress theme for lawyers, consulting businesses, justice, attorney offices, and more. Visually, it is very beautiful to watch, as it comes with large, creatively-designed sections and elements.

Features:

  • Fully Responsive Layout
  • Retina Ready
  • Compatible with Visual Composer
  • Custom Unique elements for Visual Composer
  • Multiple pre-built pages
  • Modern blog layout

Compatible Browsers:
IE10, IE11, Firefox, Safari, Opera, Chrome, Edge

Software Version:
WordPress 5.1.x, WordPress 5.0.x, WordPress 4.9.x, WordPress 4.8.x, WordPress 4.7.x, WordPress 4.6.1, WordPress 4.6, WordPress 4.5.x, WordPress 4.5.2, WordPress 4.5.1, WordPress 4.5

The theme has great content blocks on every page, each offering a different look/layout, which grabs your attention quickly, as shown on Legal Advice blog, Law and Stuff.

What are the benefits of creating a WordPress website for my business?

The modern world is rapidly changing. Having some sort of digital presence is becoming more and more important for small business owners and managers. Although it’s still possible to run a purely ‘offline’ business, it’s getting harder. Even the simplest of businesses usually have a social media presence, and many have taken the next step and created a website.

If your business doesn’t have a website, it’s time for you to think about making one for it. A simple WordPress website is very easy to make, and it could boost your business’s productivity many times over. A few of the main benefits of creating a basic WordPress website for your small business include:

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Simple Steps to Ensure the Videos on Your Website Are Helping Your SEO Efforts

Videos on Your Website

The rise in popularity of video websites like YouTube, Metacafe, and Vimeo has meant the importance of video content to improve a website’s SEO, has been increasing rapidly. The fact that Google owns YouTube plays a large role in that, as do the ability for mobile devices to capture high-quality video images and the desire of those online to watch videos of all types.

It needs pointing out that whilst making videos and posting them on your website and other sites can help your SEO efforts, there are also additional steps you can take to maximise their impact. Some relate to the creation of the video and its content, whilst others involve how it is posted, which includes SEO elements on the page. We’ll start with those factors which can be undertaken as part of the video content creation:

Video Length – Long videos can be extremely informative, but the concern with longer videos is being able to keep the viewer’s attention. If someone lands on the page and then quickly moves on as they don’t have the time to watch it, then this can damage rather than help with SEO.

Transcripts – There are several benefits that can be derived from providing a transcript to your videos, apart from the customer-friendly aspect of making them accessible for those who have hearing difficulties. Transcripts allow for keywords to be used throughout if they are used in a natural way and give additional search terms by which the video may found on search engines.

Closed Captions – Many people watch videos in situations where it is not possible nor appropriate for them to do so with the audio turned on. Adding closed captions will allow them to follow the video without sound, and in Google’s view, this adds to the user’s experience.

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How A Blog Can Benefit Your Family Lawyers Business

How A Blog Can Benefit Your Family Lawyers Business

There are many business owners, including those who own a family lawyers business,  who are under the false impression that all online marketing is way more complicated an activity than they would ever be happy getting involved with.  The fact is that whilst there are certainly some online marketing channels that might fit that description, not all online marketing does.

There are a number of online marketing channels and activities that are extremely simple but nonetheless highly effective. One of these is having high-quality content on your website, and the primary way that can be facilitated is to create a blog. A blog is the usual name for what was once called a ‘Web Log’ , and it is simply a series of pages and posts on your website where you publish content.

That content is often a blog post which is simply an article, although there are many other types of content you can publish on your blog. You can use graphics such as photos and infographics, embed videos, or simply post a link to a video, and as for the text posts you write, that can be a multitude of different items.

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