As the digital world constantly evolves, digital marketing follows with dynamic changes that need constant upgrades and improvements. With that, one of the best things to happen in marketing is the ability to incorporate your customers’ unique creativity within your marketing content.
User generated content (UGC) drives engagement and completely transforms and upgrades your online presence. An experienced SEO agency will advise you that a well-thought out and effective marketing strategy mandates the use of UGC.
In fact, I helped one of my clients to gain a 75% boost in online sales via UGC. Want to know how you can leverage UGC in your marketing strategy today? Let’s go!
The What and Why of User-Generated Content
UGC is any form of content created by a brand’s consumers. It could be images, videos, text, or audio. Say a customer makes an Instagram post featuring your product, or even a review on your website.
Why does UGC matter though? It’s considered more authentic because it’s created by actual users of the brand and not the brand itself. Customers seek out recommendations of their peers, and we all know the value of review in trust building. UGC is also a low cost endeavor, and such campaigns will bring in better engagement.
Lastly, and most importantly, UGC can directly improve your search engine rankings — because fresh, unique content has always been Google’s kryptonite.