Important Considerations When Buying An Existing Online Business

Important Considerations When Buying An Existing Online Business

When people hear about an individual purchasing a business with the help of, amongst others, their commercial lawyers, the assumption that is usually made is that it is a so-called brick and mortar business. In other words, it is a physical business such as a retail store, a service such as an accountancy firm, or a manufacturing company that produces physical products.

What does not normally spring to mind is that the business being purchased is an online business. When the words “online business” are used, another assumption is that what is being purchased is a website, and whilst a website may be one of the assets of that online business, there is almost certainly more to it than that.

If are considering buying an online business, our first advice is to have the same analytical and cautious mindset that you would have if you were buying an offline business. We would argue that you need to take even more steps to evaluate and validate the performance and the value of an online business.

We would certainly advise you to seek the advice of those professionals who ensure you avoid major issues such as an accountant, your commercial lawyers, and your financial advisors, especially if the value of the online business and thus its purchase price, is high.

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5 Digital Marketing Strategies That Can Help You To Expand Your Family Lawyers Business

5 Digital Marketing Strategies That Can Help You To Expand Your Family Lawyers Business

We are sure you are already aware that for your family lawyers business to remain successful and have the potential to expand, you must have a steady influx of new clients. If not, then your revenue drops, as does your profits, and ultimately you grind to a standstill. To secure those new clients you need some means of attracting their attention and in this internet age, one of the most effective ways to achieve that aim is digital marketing.

Digital marketing covers a huge array of specific tactics and strategies, and it is not surprising that those who know how to create and implement a successful digital marketing campaign are much sought after by businesses of all types and sizes. This points to the fact that one of the most positive features of digital marketing is that there are opportunities for all.

What we mean by that is that the internet offers many ways that small and local businesses with limited budgets can market themselves online just as it does to global corporations with marketing budgets that seem unlimited. In other words, your family lawyers business should be using digital marketing, because you can be pretty certain your local competitors are.

The question is, which digital market strategies should you use, and our answer to that is to stick with core ones that are proven to work. These are web design, search engine optimisation (SEO), paid advertising (PPC), video marketing, and social media. Let us look at each one in a little more detail.

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Local SEO Tactics For Businesses With Multiple Locations

Local SEO Tactics

The approach that needs to be taken to SEO by businesses that operate on in multiple sites and locations is somewhat different to that for single-site businesses.

The basic principles are basically the same but given that you would want each individual site to rank highly for searches related to that location, there are some local SEO techniques you can implement to help with that cause.

These tactics come under the heading of ‘Multiple Location SEO’ and this can apply in a number of scenarios such as the three below.

1) Your business has more than one physical location/store/site and you wish to optimise for each of them.

2) Your business is online, rather than a brick and mortar business, and you wish to target multiple locations.

3) You operate a franchise business and wish to do SEO for individual franchisees in different towns and cities.

Multiple location SEO can be implemented when there are just two locations, two hundred locations, or two thousand locations that you wish to optimise for. One of the keys to this is to make sure that the search engines and especially Google have accurate and up to date information relating to each location.

In effect, you are creating multiple businesses that you are trying to rank, all under the umbrella of your main website so that they can benefit from the authority that it may have, but at the same time, rank for local searches when they occur on Google and the other search engines.

Here are just four relatively simple SEO techniques and tactics that you can implement if you have multiple locations, and whilst they are not especially difficult, their cumulative effect is powerful enough to help you rank not just one website page, but several of them.

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10 Web Design Secrets That Separate Great Websites From The Average

10 Web Design Secrets That Separate Great Websites From The Average

As well as designing and creating business websites, web designers also have a very keen eye for assessing and evaluating existing websites and identifying whether a website is poor, average, great, or awesome. The poor or average websites will likely be basic, DIY websites, with few essential web design features that are likely in need of a website redesign.

Moving up the ladder we then have great, and awesome websites, which will probably have been built by professional web designers and include most, if not all, of the web design elements necessary to qualify a website as being better than most. As for what those web design elements are, most are known to the top web designers who might wish to keep them secret. However, we are going to reveal ten of those closely guarded web design secrets below.

Navigation And Site Structure Should Be Self-Explanatory: If visitors have to work out how to use and navigate a website it means they are not focussing on the content, offers, or calls to action. Make using the website so easy, that it barely requires any thought.

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Why There Has Never Been A Better Time For Removalists To Deploy An Online Marketing Campaign

Why There Has Never Been A Better Time For Removalists To Deploy An Online Marketing Campaign

Removalists, just as with any other business type, will know that for their business to thrive, they need a steady stream of new clients. Whether they be individuals moving home, or companies moving to new business premises, without new prospects enquiring about those services it is doubtful any removalists company could survive, let alone thrive.

The obvious question that follows is “Where do inter state removalists businesses find these new clients”, and it might be a question you have asked if you own or run a removalists business. The answer that you receive will differ, depending on who you ask, but for our money, the most effective way to generate new prospects is online marketing.

We say that because a successful online marketing campaign can do more than simply generate new prospects for you. If done correctly it can produce several benefits, all of which help your business to grow. Here are some of those benefits:

  • Increased awareness of your brand
  • Greater insights into who your ideal prospects are and where to find them
  • Greater conversion rates from lead to paying customer
  • Increased revenue
  • A higher income per individual client
  • Outperforming your competition
  • Increased ability for you to invest in your business
  • Business expansion
  • Attract new investors

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How To Use Facebook To Promote Your Family Lawyers Business

Even if you are not an active user of social media yourself personally, nor have never considered it as a means of promoting your family lawyers business, it cannot have escaped your notice that social media plays a huge role in the lives of many people. Individuals use it to communicate with friends and family across the globe, they get their news from it, and social media  is also a huge influencer with certain posts and stories suddenly going viral and being seen by millions.

At the top of the social media tree there is Facebook, and whilst it often is the target of some justifiable criticism, there is no denying that many people spend much of their lives on that platform. As a business owner,, this should alert you to the fact that many of those people will be those living in your local community and in the areas where your client base is located.

It is a simple fact of marketing that if you want to promote your business then you need to do so where your potential clients will be and can consume your marketing messages. Before the internet existed that would have been  local newspapers, TV, radio, and billboards. Today, it is on social media platforms such as Facebook where those same people can be found.

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How Traditional Marketing And Digital Marketing Can Work Together

Traditional Marketing And Digital Marketing

Ever since the internet became a medium by which businesses could sell their products and services, marketing has split into two distinct camps.

In one we have the traditional types of marketing that are consumed offline such as newspaper ads and billboards. The other is digital marketing which takes place online and includes SEO and Pay Per Click advertising.

It may seem that, given they are so distinct from each other, traditional marketing methods would be of no help or benefit to an online marketing campaign, and vice versa, but that is not the case. In fact, there are several ways that traditional marketing can augment digital marketing, so let’s examine how and why.

Benefits of Traditional Marketing

It Has Tried and Tested Methods: Even though the likes of TV advertisements might seem modern, they have actually been around for over 60 years. Newspaper and billboard ads for decades longer. And they all still work extremely well.

They Are The Most Effective In Certain Business Categories: Not every product or service lends itself to online marketing or there are those where traditional methods of marketing work often equally well as digital marketing.

Examples include law firms and car maintenance where local TV, radio, and newspaper advertising still bring them lots of new customers, and often more than their online marketing does.

They Are More Trusted: Given the countless stories you hear about online fraud and data theft, it is little wonder that many people are wary of online advertising. While it could also be said that you shouldn’t believe everything you read in the press, newspaper, TV, and radio adverts are often seen as more trustworthy.

It Is Regarded As Face To Face: Traditional marketing is regarded by anyone who consumes the adverts as taking them closer to the business which is advertising. That might be due to mediums such as leaflets or brochures where they have something physical in their hand as opposed to seeing an online ad, where you can click away instantly.

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7 Ways To Improve Your Wills Lawyer Website’s Conversion Rate

Have you ever thought about why you actually have a website for your wills lawyers business? Remarkably, many business owners have not, and thus their website is simply ‘there’ without any purpose or objective. For most local businesses, including wills lawyers, a website should be a means of attracting new clients. It does have other functions, but that should be the main one.

Often we hear local business owners say that their website is there to help them brand themselves. That may well be one of a website’s objectives, but it should not be the only one. Branding is important, especially for larger corporations. At the local level, you have competition, and one of the ways to stay ahead of your competition, is not necessarily your branding, but to have a website that converts visitors to prospects, and helps convert those prospects to paying clients.

If you agree, but feel that your website is not converting as well as it should, then we can help you change that. If you read on, we have outlined 7 very achievable objectives which may require some actions, but if implemented, can enhance your website, and improve its conversion rate.

Create A Great First Impression: You only have one chance at this so you must get it spot on. Ensure your website presents the image of you business you want the second someone lands on it. Also make sure that everything on your site works properly and most importantly, that each page opens quickly.

Make Navigating Your Website Easy: The second a visitor to your website becomes confused, not only are they not going to proceed, most likely they will exit and try elsewhere. You must have a menu which can be seen clearly, is easy to use, and helps make each person’s visit to your website an enjoyable one.

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Simple Steps to Ensure the Videos on Your Website Are Helping Your SEO Efforts

Videos on Your Website

The rise in popularity of video websites like YouTube, Metacafe, and Vimeo has meant the importance of video content to improve a website’s SEO, has been increasing rapidly. The fact that Google owns YouTube plays a large role in that, as do the ability for mobile devices to capture high-quality video images and the desire of those online to watch videos of all types.

It needs pointing out that whilst making videos and posting them on your website and other sites can help your SEO efforts, there are also additional steps you can take to maximise their impact. Some relate to the creation of the video and its content, whilst others involve how it is posted, which includes SEO elements on the page. We’ll start with those factors which can be undertaken as part of the video content creation:

Video Length – Long videos can be extremely informative, but the concern with longer videos is being able to keep the viewer’s attention. If someone lands on the page and then quickly moves on as they don’t have the time to watch it, then this can damage rather than help with SEO.

Transcripts – There are several benefits that can be derived from providing a transcript to your videos, apart from the customer-friendly aspect of making them accessible for those who have hearing difficulties. Transcripts allow for keywords to be used throughout if they are used in a natural way and give additional search terms by which the video may found on search engines.

Closed Captions – Many people watch videos in situations where it is not possible nor appropriate for them to do so with the audio turned on. Adding closed captions will allow them to follow the video without sound, and in Google’s view, this adds to the user’s experience.

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How A Blog Can Benefit Your Family Lawyers Business

How A Blog Can Benefit Your Family Lawyers Business

There are many business owners, including those who own a family lawyers business,  who are under the false impression that all online marketing is way more complicated an activity than they would ever be happy getting involved with.  The fact is that whilst there are certainly some online marketing channels that might fit that description, not all online marketing does.

There are a number of online marketing channels and activities that are extremely simple but nonetheless highly effective. One of these is having high-quality content on your website, and the primary way that can be facilitated is to create a blog. A blog is the usual name for what was once called a ‘Web Log’ , and it is simply a series of pages and posts on your website where you publish content.

That content is often a blog post which is simply an article, although there are many other types of content you can publish on your blog. You can use graphics such as photos and infographics, embed videos, or simply post a link to a video, and as for the text posts you write, that can be a multitude of different items.

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