There are a wide range of factors that will influence the search engine ranking of your WordPress website. Along with the obvious things like adding better content and building backlinks to your site, one of the best things that you can do to improve your search position is improve your site’s speed.
Fortunately, there are plenty of different ways to improve the speed of your WordPress website, especially if you know a little bit about coding and web development. Here are five of our favourite:
- Use less plugins
Don’t get me wrong, WordPress plugins are extremely useful and you should definitely be using them! However, you need to make sure that you’re only using plugins that are actually helpful, and which actually benefit you and your website. Unfortunately, plugins will slow your site load speed down, especially if you use a lot of complicated ones.
- Optimise your images and videos
Loading images and videos can take a long time, especially if your site is heavy on visual content. It’s important to make sure that you optimise your visual content before you upload it to your website, otherwise your site load speed will be compromised.
- Use a caching plugin
Although it’s true that you want to minimise your plugin use where possible, a decent caching plugin will help improve caching of your website on people’s browsers. This means that they won’t have to load things like images and complex code next time they visit your site, improving your load speeds, increasing visitor retention, and ultimately, improving your organic search engine ranking.
- Find a better hosting provider
The hosting provider that you use will heavily impact your page speed. In fact, some web developers would argue that your choice of hosting provider is the single most important factor when it comes to optimize your WordPress website.
It’s usually a good idea to avoid the cheapest hosting providers where possible. Even though they might claim to provide premium service and optimal load times, the simple truth is that they usually can’t keep up during peak traffic times. They often suffer a lot of downtime as well. Instead, do some research and try to choose a hosting provider with a good reputation and who will allocate a specified number of resources to your website.
There are many ways to speed up your WordPress website. A few of the most common are outlined above, but this is by no means an exhaustive list. Do your own research and speak to an experienced web developer if you need more advice.