Even if you are not an active user of social media yourself personally, nor have never considered it as a means of promoting your family lawyers business, it cannot have escaped your notice that social media plays a huge role in the lives of many people. Individuals use it to communicate with friends and family across the globe, they get their news from it, and social media is also a huge influencer with certain posts and stories suddenly going viral and being seen by millions.
At the top of the social media tree there is Facebook, and whilst it often is the target of some justifiable criticism, there is no denying that many people spend much of their lives on that platform. As a business owner,, this should alert you to the fact that many of those people will be those living in your local community and in the areas where your client base is located.
It is a simple fact of marketing that if you want to promote your business then you need to do so where your potential clients will be and can consume your marketing messages. Before the internet existed that would have been local newspapers, TV, radio, and billboards. Today, it is on social media platforms such as Facebook where those same people can be found.